Levine Museum of the New South – Chief Content Strategist

Categories: Job Opportunities

About Us

Levine Museum of the New South’s mission is to connect the past to the future to realize the promises of a New South.

Levine Museum uses history to build a just and equitable community through experiences, programs, and services that help people understand the world today through the lens of history and inspire them to imagine a stronger, more equitable future.  As Charlotte’s premiere memory-keeper and storyteller, Levine Museum serves adults, families, students and educators, corporations, and civic organizations through experiences that animate history and through dialogue, grounded in history, aimed at making a difference.


The Position

As we become a community-centered, digital-first museum, we seek a Chief Content Strategist who will lead the Museum in creating experiences, programs, and services with, for, and about the communities we serve across a variety of digital and analog platforms.


The Work

As a member of the leadership team, participate in developing an audience-focused culture of equity, creativity, collaboration, and respect that welcomes new ideas, experimentation, and joy;

Develop, test, and execute strategies for creating history-based content for specific audiences, including adults, families, students and educators, across various platforms aimed at making history relevant and exciting;

Manage a team of community-builders, historians, and contractors to create digital experiences, pop-up exhibits, community celebrations, dialogue-based programs, training courses, and school curriculum that explore today’s most pressing issues in historical context;

Assemble and manage a group of community advisors who will assist in selecting content themes, evaluate programming efforts, and serve as Museum ambassadors in the community;

Collaborate with Board and staff in establishing metrics, gathering data, and using data analytics to inform strategy and refine programs and products;

Collaborate with Board members, consultants, and staff to develop funding models that support content creation, and participate in fund raising, friend raising, and securing sponsorships as needed;

Work closely with development and marketing staff and advisors to secure support for, and raise public awareness of products and programs that reinforce brand and draw local and national audiences.



  • 7+ years of progressive experience in developing and producing content across diverse platforms, both digital and analog, in the fields of museums, education, entertainment, or communications;
  • Demonstrated ability to think both strategically and entrepreneurially;
  • Demonstrated ability to work collaboratively with diverse communities at all levels and to build and inspire cross-functional teams;
  • Experience in budget management and fund raising or business development;
  • Experience in data analytics highly desirable;
  • An academic background in history is highly desirable – a passion for history, education, and community building is essential.


To Apply: Please send resume and cover letter to: Jaimie Small at jsmall@museumofthenewsouth.org  by January 4, 2021.  No phone calls please.


At Levine Museum of the New South, diversity and inclusion are core values. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital or veteran status, sexual orientation, gender identity, or any other legally protected class. We strongly encourage individuals with diverse backgrounds to apply.