By Aaron Fiedler

How long do you look at a piece of art in a museum? The question intrigued Mexican media artist Rafael Lozano-Hammer enough that he created an installation for the Museum of Contemporary Art, Sydney that forces viewers to take stock of their own interaction with art and museums.

Using a row of measuring tapes and motion sensors, Lozano-Hammer’s work changes and literally grows based on the amount of time viewers stand looking at it. Hourly, a sheet is printed tracking the amount of time the work has been viewed.

Check out how this very interesting piece works here:

[vimeo http://www.vimeo.com/34533540 w=400&h=300]

“Tape Recorders” (2011) by Rafael Lozano-Hemmer from bitforms gallery on Vimeo.

You can read more about the artwork here.