(Charlotte, N.C.) -- The Arts & Science Council (ASC) offer the Artist as an Entrepreneur Institute (AEI) designed to provide visual, literary, media and performing artists with the basics of business from start up to bringing a product or service to market.

The sessions will be held October 10, November 7 and December 5 at ASC’s offices located at 227 West Trade Street in Center City Charlotte.  A registration fee of $150 includes 18 training modules, a comprehensive coursebook and resource guide, meals and parking. Register online by October 2 at ArtsAndScience.org.

AEI is based on a program created and piloted in Cleveland, Ohio by the Community Partnership for Arts and Culture (CPAC).  AEI sessions will focus on topics including understanding consumers, developing a brand and product mix, pricing practices, communications strategies, copyrights and taxes. The course is taught by local business professionals, artists and non-artists, practicing in a variety of small business functions. The AEI curriculum offers critical support for artists, enabling them to contribute to strengthening the vitality of the larger urban arts and culture sector.

“This effort is about assisting local artists and contributing to the economic health of the region, through the arts,” said Robert Bush, senior vice president of Cultural & Community Investment for ASC.  “We held our first Institute last year and had thirty-five artists graduate from the program.”

The Artist as an Entrepreneur Institute is made possible with support from Dominion and the Council of Smaller Enterprises. Additional support is provided by the Cleveland Foundation, The George Gund Foundation, The John P. Murphy Foundation and the Kulas Foundation.

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